Retail Marketing Essay Example | Topics and Well Written Essays - 1750 words

Retail Marketing - Essay Example In retail enterprises, importance of marketing has been rapidly increasing. There are efforts made by organizations to combine digital and traditional marketing channels. Promotional activities are highly encouraged by retailers. It helps them to drive attention of customers that is essential for developing brand promise. In this particular study, an article has been chosen in order to highlight different approaches of retail marketing. This article is based on Sunday deliveries of Amazon. It was an initiative undertaken to build a broader base of loyal customers. Retail logistics shall be the prime focus of the entire study. The article chosen is based on innovative schemes implemented by Amazon. Amazon is an electronic commerce company of America which was founded in 1994. This company has its headquarters located in Washington. It was originally an online book store which has expanded its business operations into different product segments like selling software, DVDs, video, CDs, electronics, furniture, food, jewellery, apparel, toys, etc. Retail logistics concept is often difficult to understand or analyze. Amazon is regarded as the largest online retailer located in United States. There have been effective measures implemented by this organization in order to enhance level of customer expectations through on-time delivery. Procurement and delivery issues are closely knitted with the concept of retail logistics. The entire logistic mechanism needs to be highly efficient in case of retail companies. This is simply because they often do not have a brand or value proposition but it is structured only th rough satisfying customer’s interests. The article chosen for this study reflects upon widespread operations of Amazon. It has been observed that Amazon is actively involved in handling wide array of products. In this article it is highlighted that this company witnesses problems related to timely delivery. Many customers are not able to collect their