Mass Media Essay

Without a doubt mass media communication is a major source of influence in the 21st century. Mass media is not only about information dissemination and entertainment but it can also be used as a tool to bend the will of the people. For those who will find this difficult to accept they need only to observe the impact of the advertising agency as well as the impact of Hollywood films. While the significance of mass media in the modern age is undeniable there is less agreement when it comes to defining its true nature. But the following discussion will help in understanding the heart of the matter when it comes to mass media. This can be achieved by providing an overview of the development of mass media from the 19th century up to the present. Media Giants from the 19th century onwards Mass media did not start in the 20th century, but a century earlier. There is evidence to prove that even in the 19th century, Europeans were able to gauge the impact of mass media in society and therefore investors began to pour money into the production of books, pamphlets and other written forms of communication that can be sold to the public. While businessmen dabbling in mass media communication can be considered as media moguls there is no comparison when it comes to the resources, scope, and impact brought about by media giants in the 20th century. In the 21st century another radical change is happening to the media moguls. While they enjoyed robust growth in the 20th century, it can also be said that their better days are gone. The new media moguls are finding it hard to fend the impact of globalization as well as the rapid development of technology. With the use of the Internet there is no longer a waiting period from librarians. There are books that can be ordered online and shipped immediately to a far away place. But more importantly information can be accessed for free. Media Capitals A media capital is a place where the art and science of mass media communication is being keenly observed by media practitioners all over the globe. A few examples are Hollywood, Chicago etc. A media capital is also a geographic location where mass media communication is broadcasted on a global scale. Therefore the influence of media practitioners in this area is very significant. While media capitals can stay profitable for long periods of time the more interesting topic is regarding the emergence of new media capitals outside America and Europe. The emergence of China as a new economic superpower can only be fully understood and appreciated if the Chinese people are ready and willing to build infrastructures that would help increase the capacity of the nation to handle rapid growth in the near future. But aside from the rhetoric, it must be pointed out that there are emerging markets, especially those in Hong Kong and India where creators of mass media content are generating world wide praise. Ownership and Media Mass media is supposed to be a business that aims for objectivity. A company that is supposed to present information regarding current events must be able to show this information without bias and with truthfulness (Lendman, 2008). This is because mass media communication is about telling the truth and most importantly it is a form of public service (Beadouion, 2007). But the reality of mass media communication can be described as a huge undertaking requiring the financial muscle of a businessman. Since a businessman exists to make a profit this mindset will influence the way news is being delivered to the public. For instance a media corporation can be financed by a hugely profitable company accused of dumping toxic wastes to major bodies of water in the area. If the said corporation is a major financier in the said media corporation then it can be expected that the firm will attempt to reduce the negative impact of the news report. In some cases mass media corporations will no longer remain objective concerning the case (Shah, 2009). This is the reality of present day mass media firms. Mass Media Determining the exact scope and limitation of mass media can be a difficult undertaking. But the mere mention of the term, one can think of at least five major subgroups: 1) Newspapers; 2) Internet; 3) TV News; 4) Commercials; and 5) Radio. If mass media communication can be subdivided into these five broad categories then it means that it is a subject matter that encompasses a wide range of issues. Although mass media is a complex subject matter it is easy to understand its significance in the 21st century. If newspapers are part of mass media then it is easy to see its impact in the 21st century. There are millions of people around the world who reads the newspapers. This is a traditional medium of communication that continues to serve its purpose which is to inform, entertain and to persuade. Newspapers are shapers of opinion and that a good piece of writing can illicit a response from the readers. While the Internet is eating up the market share once dominated by newspapers, acquiring information using ink and paper is still as reliable as it first appeared a few centuries ago. TV news is also being challenged by the popularity of the Internet. In its heyday TV new is the only authoritative source of information especially regarding life, politics, business and more. But when world-wide-web became a global phenomenon, TV news is seen as slow and antiquated. For instance TV stations invest in producing TV news because in the midst of the broadcast they can insert TV commercials and earn money to sustain the operation. But consumers of this type of information are demanding for quicker access and zero TV commercials. Aside from the decline of TV news, brought upon by the dominance of Internet fuelled information sites, there is another traditional mass medium that is taking a beating. And this is none other than the radio. It is hard to imagine that there was a time when radio messages are the main source of information and entertainment in many parts of the globe. But today this practice of tuning into a radio station is almost non-existent in the lives of the younger generation. For them it is impractical to listen to a radio when they can have the same experience in cyberspace. The Impact of the Internet Just like mass media, it is notoriously difficult to gauge the scope and limitation of the Internet. It seems that in the 21st century, the Internet is almost everywhere, from news reports, Hollywood films, chat rooms, blogs, etc. The Internet is not only beneficial to mass media but also the banking industry, transportation, politics, health and medicine. But is in mass media where people can really see its potential to change the world. In terms of mass media communication the Internet means cheap and reliable access to information. Today, thanks to the Internet, a child can have access to data even if he lives off-the-grid so to speak. The Internet allows for quick transmission of data and enables people to view information using a variety of tools and strategies. For instance, a campaign against the perils of drug abuse will show a plethora of strategies that will help a drug addict seek professional help. Since the Internet is easily accessible then there is a greater chance for the addict to meet the right people who will help him or her – this is information dissemination at its best. Federal Communication Commission Since mass media communication is vital and crucial to the lives of every American, mass media communication in the United States requires the guidance of government agency. By describing the different bureaus and offices one can have a good understanding of this government agency: †¢ Consumer & Governmental Affairs Bureau: This bureau informs consumers about telecommunication goods and services. †¢ Media Bureau – regulates AM and FM radio stations as well as cable television and satellite services. †¢ International Bureau – represents the Commission in satellite and international matters. †¢ Mass media – must be about free speech and the ability to write what one felt and what one has seen in the present. The government is raising the standard by creating an agency in-charge of harmonizing all competing forces. The FCC plays a vital role in sustaining the admirable communication infrastructure in the country. It is a government agency in-charge of keeping things in order. The FCC is like a coach guiding all interested parties to have a deeper understanding about mass media communication. References Beadouion, C. (2007). Mass Media Use, Neighborliness and Social Support: Assessing causal Links with Data panel. Communication Research. 34(6): 637-664. Lendman, S. (2008). â€Å"The Political Economy of Media. † Retrieved 22 January 2009. Available from http://www. globalresearch. ca/index. php? context=va&aid=9446 la vie http://www. dangheno. net/pwritnigs10. htm Shah, A. (2009). â€Å"Media Conglomerates, Mergers, Concentration of Ownership. † Retrieved 22 January 2009. Available from http://www. globalissues. org/article/159/media-conglomerates-mergers-concentration-of- ownership

Creative Thinking

Much of the thinking done in formal education emphasizes the skills of analysis–teaching students how to understand claims, follow or create a logical argument, figure out the answer, eliminate the incorrect paths and focus on the correct one. However, there is another kind of thinking, one that focuses on exploring ideas, generating possibilities, looking for many right answers rather than just one. Both of these kinds of thinking are vital to a successful working life, yet the latter one tends to be ignored until after college. We might differentiate these two kinds of thinking like this: Critical ThinkingCreative Thinking nalyticgenerative convergentdivergent verticallateral probabilitypossibility judgmentsuspended judgment focuseddiffuse objectivesubjective answeran answer left brainright brain verbalvisual linearassociative reasoningrichness, novelty yes butyes and In an activity like problem solving, both kinds of thinking are important to us. First, we must analyze the problem; then we must generate possible solutions; next we must choose and implement the best solution; and finally, we must evaluate the effectiveness of the solution. As you can see, this process reveals an alternation between the two kinds of thinking, critical and creative.In practice, both kinds of thinking operate together much of the time and are not really independent of each other. What is Creativity? An Ability. A simple definition is that creativity is the ability to imagine or invent something new. As we will see below, creativity is not the ability to create out of nothing (only God can do that), but the ability to generate new ideas by combining, changing, or reapplying existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, practical ideas that no one seems to have thought of yet.Believe it or not, everyone has substantial creative ability. Just look at how creative children are. In adults, creativity has too often been s uppressed through education, but it is still there and can be reawakened. Often all that's needed to be creative is to make a commitment to creativity and to take the time for it. An Attitude. Creativity is also an attitude: the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.We are socialized into accepting only a small number of permitted or normal things, like chocolate-covered strawberries, for example. The creative person realizes that there are other possibilities, like peanut butter and banana sandwiches, or chocolate-covered prunes. A Process. Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very, very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity.Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better. The creative person knows that there is always room for improvement. Creative Methods Several methods have been identified for producing creative results. Here are the five classic ones: Evolution. This is the method of incremental improvement. New ideas stem from other ideas, new solutions from previous ones, the new ones slightly improved over the old ones.Many of the very sophisticated things we enjoy today developed through a long period of constant incrementation. Making something a little better here, a little better there gradually makes it something a lot better–even entirely different from the original. For example, look at the history of the automobile or any product of technological progress. With each new mode l, improvements are made. Each new model builds upon the collective creativity of previous models, so that over time, improvements in economy, comfort, and durability take place.Here the creativity lies in the refinement, the step-by-step improvement, rather than in something completely new. Another example would be the improvement of the common wood screw by what are now commonly called drywall screws. They have sharper threads which are angled more steeply for faster penetration and better holding. The points are self tapping. The shanks are now threaded all the way up on lengths up to two inches. The screws are so much better that they can often be driven in without pilot holes, using a power drill.The evolutionary method of creativity also reminds us of that critical principle: Every problem that has been solved can be solved again in a better way. Creative thinkers do not subscribe to the idea that once a problem has been solved, it can be forgotten, or to the notion that †Å"if it ain't broke, don't fix it. † A creative thinker's philosophy is that â€Å"there is no such thing as an insignificant improvement. † Synthesis. With this method, two or more existing ideas are combined into a third, new idea.Combining the ideas of a magazine and an audio tape gives the idea of a magazine you can listen to, one useful for blind people or freeway commuters. For example, someone noticed that a lot of people on dates went first to dinner and then to the theater. Why not combine these two events into one? Thus, the dinner theater, where people go first to eat and then to see a play or other entertainment. Revolution. Sometimes the best new idea is a completely different one, an marked change from the previous ones. While an evolutionary improvement philosophy might cause a professor to ask, â€Å"How can I make my lectures better and better? a revolutionary idea might be, â€Å"Why not stop lecturing and have the students teach each other, working as teams or presenting reports? † For example, the evolutionary technology in fighting termites eating away at houses has been to develop safer and faster pesticides and gasses to kill them. A somewhat revolutionary change has been to abandon gasses altogether in favor of liquid nitrogen, which freezes them to death or microwaves, which bake them. A truly revolutionary creative idea would be to ask, â€Å"How can we prevent them from eating houses in the first place? A new termite bait that is placed in the ground in a perimeter around a house provides one answer to this question. Reapplication. Look at something old in a new way. Go beyond labels. Unfixate, remove prejudices, expectations and assumptions and discover how something can be reapplied. One creative person might go to the junkyard and see art in an old model T transmission. He paints it up and puts it in his living room. Another creative person might see in the same transmission the necessary gears for a multi-sp eed hot walker for his horse. He hooks it to some poles and a motor and puts it in his corral.The key is to see beyond the previous or stated applications for some idea, solution, or thing and to see what other application is possible. For example, a paperclip can be used as a tiny screwdriver if filed down; paint can be used as a kind of glue to prevent screws from loosening in machinery; dishwashing detergents can be used to remove the DNA from bacteria in a lab; general purpose spray cleaners can be used to kill ants. Changing Direction. Many creative breakthroughs occur when attention is shifted from one angle of a problem to another. This is sometimes called creative insight.A classic example is that of the highway department trying to keep kids from skateboarding in a concrete-lined drainage ditch. The highway department put up a fence to keep the kids out; the kids went around it. The department then put up a longer fence; the kids cut a hole in it. The department then put up a stronger fence; it, too, was cut. The department then put a threatening sign on the fence; it was ignored. Finally, someone decided to change direction, and asked, â€Å"What really is the problem here? It's not that the kids keep getting through the barrier, but that they want to skateboard in the ditch.So how can we keep them from skateboarding in the ditch? † The solution was to remove their desire by pouring some concrete in the bottom of the ditch to remove the smooth curve. The sharp angle created by the concrete made skateboarding impossible and the activity stopped. No more skateboarding problems, no more fence problems. This example reveals a critical truth in problem solving: the goal is to solve the problem, not to implement a particular solution. When one solution path is not working, shift to another. There is no commitment to a particular path, only to a particular goal.Path fixation can sometimes be a problem for those who do not understand this; they become overcommitted to a path that does not work and only frustration results. Negative Attitudes That Block Creativity 1. Oh no, a problem! The reaction to a problem is often a bigger problem than the problem itself. Many people avoid or deny problems until it's too late, largely because these people have never learned the appropriate emotional, psychological, and practical responses. A problem is an opportunity. The happiest people welcome and even seek out problems, meeting them as challenges and opportunities to improve things.Definition: a problem is (1) seeing the difference between what you have and what you want or (2) recognizing or believing that there is something better than the current situation or (3) an opportunity for a positive act. Seeking problems aggressively will build confidence, increase happiness, and give you a better sense of control over your life. 2. It can't be done. This attitude is, in effect, surrendering before the battle. By assuming that something canno t be done or a problem cannot be solved, a person gives the problem a power or strength it didn't have before.And giving up before starting is, of course, self fulfilling. But look at the history of solutions and the accompanying skeptics: man will never fly, diseases will never be conquered, rockets will never leave the atmosphere. Again, the appropriate attitude is summed up by the statement, â€Å"The difficult we do immediately; the impossible takes a little longer. † 3. I can't do it. Or There's nothing I can do. Some people think, well maybe the problem can be solved by some expert, but not by me because I'm not (a) smart enough, (b) an engineer, or (c) a blank (whether educated, expert, etc. Again, though, look at the history of problem solving. Who were the Wright brothers that they could invent an airplane? Aviation engineers? No, they were bicycle mechanics. The ball point pen was invented by a printer's proofreader, Ladislao Biro, not a mechanical engineer. Major a dvances in submarine design were made by English clergyman G. W. Garrett and by Irish schoolmaster John P. Holland. The cotton gin was invented by that well known attorney and tutor, Eli Whitney. The fire extinguisher was invented by a captain of militia, George Manby. And so on.In fact, a major point made by recent writers about corporate excellence is that innovations in industry almost always come from individuals (not research groups) outside of the area of the invention. General Motors invented Freon, the refrigeration chemical, and tetraethyl lead, the gasoline additive. Kodachrome was invented by two musicians. The continuous steel casting process was invented by a watchmaker (fooling around with brass casting). Soap making chemists turned down the problem of inventing synthetic detergents: those detergents were invented by dye making chemists.In a nutshell, a good mind with a positive attitude and some good problem solving skills will go far in solving any problem. Interest in and commitment to the problem are the keys. Motivation–a willingness to expend the effort–is more important than laboratory apparatus. And remember that you can always do something. Even if you cannot totally eradicate the problem from the face of the earth, you can always do something to make the situation better. 4. But I'm not creative. Everyone is creative to some extent. Most people are capable of very high levels of creativity; just look at young children when they play and imagine.The problem is that this creativity has been suppressed by education. All you need to do is let it come back to the surface. You will soon discover that you are surprisingly creative. 5. That's childish. In our effort to appear always mature and sophisticated, we often ridicule the creative, playful attitudes that marked our younger years. But if you solve a problem that saves your marriage or gets you promoted or keeps your friend from suicide, do you care whether other people desc ribe your route to the solution as â€Å"childish? † Besides, isn't play a lot of fun?Remember that sometimes people laugh when something is actually funny, but often they laugh when they lack the imagination to understand the situation. 6. What will people think? There is strong social pressure to conform and to be ordinary and not creative. Here are some overheard examples: Creative Person: â€Å"I like to put water in my orange juice so it's less sweet. † Ordinary Person: â€Å"You're weird, you know? † Ordinary Person: â€Å"What are you doing? † Creative Person: â€Å"We're painting our mailbox. † Ordinary Person: â€Å"You're crazy. † Creative Person: â€Å"Why don't we add a little garlic? Ordinary Person: â€Å"Because the recipe doesn't call for garlic. † Ordinary Person: â€Å"Why are you going this way? It's longer. † Creative Person: â€Å"Because I like the drive. † Ordinary Person: â€Å"Did anyone ever t ell you you're strange? † The constant emphasis we see in society is toward the ruthlessly practical and conformist. Even the wild fashions, from those in Vogue to punk rock, are narrowly defined, and to deviate from them is considered wrong or ridiculous. Some peoples' herd instinct is so strong that they make sheep look like radical individualists. So, what will people think?Well, they're already talking about you, saying that your nose is too big or your shoes are funny or you date weird people. So, since others are going to talk about you in unflattering ways anyway, you might as well relax and let your creativity and individualism flow. Almost every famous contributor to the betterment of civilization was ridiculed and sometimes even jailed. Think about Galileo. And look what happened to Jesus. Quotation: â€Å"Progress is made only by those who are strong enough to endure being laughed at. † Solutions are often new ideas, and new ideas, being strange, are usually greeted with laughter, contempt, or both.That's just a fact of life, so make up your mind not to let it bother you. Ridicule should be viewed as a badge of real innovative thinking. 7. I might fail. Thomas Edison, in his search for the perfect filament for the incandescent lamp, tried anything he could think of, including whiskers from a friend's beard. In all, he tried about 1800 things. After about 1000 attempts, someone asked him if he was frustrated at his lack of success. He said something like, â€Å"I've gained a lot of knowledge–I now know a thousand things that won't work. † Fear of failure is one of the major obstacles to creativity and problem solving.The cure is to change your attitude about failure. Failures along the way should be expected and accepted; they are simply learning tools that help focus the way toward success. Not only is there nothing wrong with failing, but failing is a sign of action and struggle and attempt–much better than inactio n. The go-with-the- flow types may never fail, but they are essentially useless to humanity, nor can they ever enjoy the feeling of accomplishment that comes after a long struggle. Suppose you let your fear of failure guide your risk taking and your attempts.You try only three things in a year because you are sure of succeeding. At the end of the year the score is: Successes 3, Failures 0. Now suppose the next year you don't worry about failing, so you try a hundred things. You fail at 70 of them. At the end of the year the score is Successes 30, Failures 70. Which would you rather have–three successes or 30–ten times as many? And imagine what 70 failures will have taught you. Proverb: Mistakes aren't fun, but they sure are educational. Myths about Creative Thinking and Problem Solving 1. Every problem has only one solution (or one right answer).The goal of problem solving is to solve the problem, and most problems can be solved in any number of ways. If you discover a solution that works, it is a good solution. There may be other solutions thought of by other people, but that doesn't make your solution wrong. What is THE solution to putting words on paper? Fountain pen, ball point, pencil, marker, typewriter, printer, Xerox machine, printing press? 2. The best answer/solution/method has already been found. Look at the history of any solution set and you'll see that improvements, new solutions, new right answers, are always being found.What is the solution to human transportation? The ox or horse, the cart, the wagon, the train, the car, the airplane, the jet, the SST? Is that the best and last? What about pneumatic tubes, hovercraft, even Star Trek type beams? What is the best way to put words on paper? The word processor? Is that the last invention? How about voice recognition, or thought wave input? On a more everyday level, many solutions now seen as best or at least entrenched were put in place hastily and without much thought–such as the use of drivers' licenses for ID cards or social security numbers for taxpayer ID numbers.Other solutions are entrenched simply for historical reasons: they've always been done that way. Why do shoe laces still exist, when technology has produced several other, better ways to attach shoes to feet (like velcro, elastic, snap buttons, and so on)? 3. Creative answers are complex technologically. Only a few problems require complex technological solutions. Most problems you'll meet with require only a thoughtful solution requiring personal action and perhaps a few simple tools. Even many problems that seem to require a technological solution can be addressed in other ways.For example, what is the solution to the large percentage of packages ruined by the Post Office? Look at the Post Office package handling method. Packages are tossed in bins when you send them. For the solution, look at United Parcel. When you send a package, it is put on a shelf. The change from bin to shelf is no t a complex or technological solution; it's just a good idea, using commonly available materials. As another example, when hot dogs were first invented, they were served to customers with gloves to hold them. Unfortunately, the customers kept walking off with the gloves. The olution was not at all complex: serve the hot dog on a roll so that the customer's fingers were still insulated from the heat. The roll could be eaten along with the dog. No more worries about disappearing gloves. (Note by the way what a good example of changing direction this is. Instead of asking, â€Å"How can I keep the gloves from being taken? † the hot dog server stopped thinking about gloves altogether. ) 4. Ideas either come or they don't. Nothing will help. There are many successful techniques for stimulating idea generation. We will be discussing and applying them. ________________________________________ _______________________________________ Mental Blocks to Creative Thinking and Problem Solv ing 1. Prejudice. The older we get, the more preconceived ideas we have about things. These preconceptions often prevent us from seeing beyond what we already know or believe to be possible. They inhibit us from accepting change and progress. Example problem: How to connect sections of airplanes with more ease and strength than using rivets. A modern solution is to use glue–glue the sections together. We probably wouldn't think of this solution because of our prejudice about the word and idea of glue.But there are many kinds of glue, and the kind used to stick plane parts together makes a bond stronger than the metal of the parts themselves. Another problem: How can we make lighter weight bullet proof windows? Thicker glass is too heavy. Answer: Use plastic. Again, we are prejudiced against plastic. But some plastics are not flimsy at all and are used in place of steel and in bullet proof windows. Another problem: Make a ship's hull that won't rust or rot like steel or wood. Solution: Use concrete. Our prejudice is that concrete is too heavy.Why not make lightweight concrete? That's what's done. Final example: How to divide a piece of cake equally between two kids so they won't complain that one kid is preferred over the other: â€Å"You gave him the bigger piece; you like him better! Waaaah! † Solution: Put the kids in charge of dividing the cake. Our prejudice is that immature, selfish kids can't do the job. But the solution, one cuts the cake, the other has first choice of pieces, works very well. 2. Functional fixation. Sometimes we begin to see an object only in terms of its name rather in terms of what it can do.Thus, we see a mop only as a device for cleaning a floor, and do not think that it might be useful for clearing cobwebs from the ceiling, washing the car, doing aerobic exercise, propping a door open or closed, and so on. (Later on in the semester, we will be doing â€Å"uses for† to break out of this fixation. ) There is als o a functional fixation of businesses. In the late nineteenth and early twentieth centuries the railroads saw themselves as railroads. When automobiles and later airplanes began to come in, the railroads didn't adapt. â€Å"That's not our business,† they said.But if they had seen themselves as in the people transportation business rather than in the railroad business, they could have capitalized on a great opportunity. Similarly, when the telephone began its rise, some of the telegraph companies said, â€Å"That's not our business; we're telegraph companies. † But if they had said, â€Å"Hey, we're in the communication business, and here's a new way to communicate,† they would have grown rather than died. Compare Western Union to AT&T. And have you heard of those big calculator companies Dietzgen or Pickett? No? Well, they were among the biggest makers of slide rules.But when electronic calculators began to rise, they didn't know what business they were in. They thought they were in the slide rule business, when they were really in the calculator business. They didn't adapt, they didn't accept the challenge of change and opportunity, and they fell. And there's a functional fixation of people, too. Think a minute how you react when you see your pastor mowing his lawn, or your auto mechanic on a television show promoting a book. Stereotyping can even be a form of functional fixation–how many people would laugh at a blonde quoting Aristotle?Too often we permit only a narrow range of attitudes and behaviors in other people, based on bias, prejudice, hasty generalization, or limited past experience. Think of those statements like, â€Å"I can't believe he said that,† or â€Å"Imagine her doing that,† and so on. But recall the proverb, â€Å"The goal of my life is not to live down to your expectations. † 3. Learned helplessness. This is the feeling that you don't have the tools, knowledge, materials, ability, to do an ything, so you might as well not try. We are trained to rely on other people for almost everything. We think small and limit ourselves.But the world can be interacted with. If you are in need of information, there are libraries, bookstores, friends, professors, and, of course, the Internet. And there are also city, county, and state government agencies with addresses and phone numbers and web sites. There are thousands of government agencies that really exist and that will talk to you. Contact the EPA if you're working on air pollution or pesticides. Get some government publications. Call your state senator or federal congressman for help on bills, information, problems. Contact the manufacturer of a product to find out what you want to know about it.If you are technologically poor, you can learn. Learn how to cook, use tools, make clothes, use a computer. You can learn to do anything you really want to do. All you need is the motivation and commitment. You can learn to fly an airpl ane, drive a truck, scuba dive, fix a car–name it. 4. Psychological blocks. Some solutions are not considered or are rejected simply because our reaction to them is â€Å"Yuck. † But icky solutions themselves may be useful or good if they solve a problem well or save your life. Eating lizards and grasshoppers doesn't sound great, but if it keeps you alive in the wilderness, it's a good solution.Perhaps more importantly, what at first seem to be icky ideas may lead to better solutions–de-ickified analogues of the original. When doctors noted that some unsophisticated natives were using giant ant heads to suture wounds, they imitated this pincer-closing technique by inventing the surgical staple. Psychological blocks prevent you from doing something just because it doesn't sound good or right, which is a pretty ridiculous thing. Overcoming such blocks can be really beneficial. Navy commandos in Vietnam overcame their blocks and put on women's panty hose when they marched through the swamps and jungle.The pantyhose cut down on the friction and rubbing from the plants and aided in removing the dozens of leeches after a mission. Overcoming the block to using your own blood to write a help note could save your life someday if you got kidnapped. Positive Attitudes for Creativity 1. Curiosity. Creative people want to know things–all kinds of things– just to know them. Knowledge does not require a reason. The question, â€Å"Why do you want to know that? † seems strange to the creative person, who is likely to respond, â€Å"Because I don't know the answer. † Knowledge is enjoyable and often useful in strange and unexpected ways.For example, I was once attempting to repair something, without apparent success, when an onlooker asked testily, â€Å"Do you know what you're doing? † I replied calmly, â€Å"No, that's why I'm doing it. † Next, knowledge, and especially wide ranging knowledge, is necessary for cr eativity to flourish to its fullest. Much creativity arises from variations of a known or combinations of two knowns. The best ideas flow from a well equipped mind. Nothing can come from nothing. In addition to knowing, creative people want to know why. What are the reasons behind decisions, problems, solutions, events, facts, and so forth? Why this way and not another?And why not try this or that? The curious person's questioning attitude toward life is a positive one, not a destructive one reflecting skepticism or negativism. It often seems threatening because too often there is no good reason behind many of the things that are taken for granted–there is no â€Å"why† behind the status quo. So ask questions of everyone. Ask the same question of different people just to be able to compare the answers. Look into areas of knowledge you've never before explored, whether cloth dying, weather forecasting, food additives, ship building, the U. S. budget, or the toxicity of laundry detergents. 2. Challenge.Curious people like to identify and challenge the assumptions behind ideas, proposals, problems, beliefs, and statements. Many assumptions, of course, turn out to be quite necessary and solid, but many others have been assumed unnecessarily, and in breaking out of those assumptions often comes a new idea, a new path, a new solution. For example, when we think of a college, we traditionally think of a physical campus with classrooms, a library, and some nice trees. But why must college be a place (with congregated students and faculty) at all? Thus, the electronic college now exists, where students â€Å"go† to college right at home, online.Correspondence courses have existed for years, too, beginning with the challenging of the school-as-centralized-place idea. When we think of an electric motor, we automatically think of a rotating shaft machine. But why assume that? Why can't an electric motor have a linear output, moving in a straight line rather than a circle? With such a challenged assumption came the linear motor, able to power trains, elevators, slide locks, and so on. Problem: We make brandy, and for this special edition of our finest kind, we want a fully-grown pear in one piece inside each bottle. The bottle is narrow necked. How can we do it?As you think, watch for the assumptions you are making. Possible solutions (assuming fully grown pear): close the neck or bottom after insertion, use a plastic bottle like heat-shrink tubing, change to a wide mouth bottle. If we do not assume a fully grown pear: grow the pear from a bud inside the bottle. 3. Constructive discontent. This is not a whining, griping kind of discontent, but the ability to see a need for improvement and to propose a method of making that improvement. Constructive discontent is a positive, enthusiastic discontent, reflecting the thought, â€Å"Hey, I know a way to make that better. Constructive discontent is necessary for a creative problem sol ver, for if you are happy with everything the way it is, you won't want to change anything. Only when you become discontent with something, when you see a problem, will you want to solve the problem and improve the situation. One of the hallmarks of the constructively discontented person is that of a problem seeking outlook. The more problems you find, the more solutions and therefore improvements you can make. Even previously solved problems can often be solved again, in a better way.A constructively discontent person might think, â€Å"This is an excellent solution, but I wonder if there isn't another solution that works even better (or costs less, etc). † Another mark of constructive discontent is the enjoyment of challenge. Creative people are eager to test their own limits and the limits of problems, willing to work hard, to persevere and not give up easily. Sometimes the discontent is almost artificial–they aren't really unhappy with the status quo of some area, but they want to find something better just for the challenge of it and the opportunity to improve their own lives and those of others. 4.A belief that most problems can be solved. By faith at first and by experience later on, the creative thinker believes that something can always be done to eliminate or help alleviate almost every problem. Problems are solved by a commitment of time and energy, and where this commitment is present, few things are impossible. The belief in the solvability of problems is especially useful early on in attacking any problem, because many problems at first seem utterly impossible and scare off the fainter hearted. Those who take on the problem with confidence will be the ones most likely to think through or around the impossibility of the problem. . The ability to suspend judgment and criticism. Many new ideas, because they are new and unfamiliar, seem strange, odd, bizarre, even repulsive. Only later do they become â€Å"obviously† great. Other ideas, in their original incarnations, are indeed weird, but they lead to practical, beautiful, elegant things. Thus, it is important for the creative thinker to be able to suspend judgment when new ideas are arriving, to have an optimistic attitude toward ideas in general, and to avoid condemning them with the typical kinds of negative responses like, â€Å"That will never work; that's no good; what an idiotic idea; that's impossible,† and so forth.Hospital sterilization and antiseptic procedures, television, radio, the Xerox machine, and stainless steel all met with ho-hums and even hostile rejection before their persevering inventors finally sold someone on the ideas. Some of our everyday tools that we now love and use daily, were opposed when they were originally presented: Aluminum cookware? No one wants that. Teflon pans? They'll never sell. Erasers on pencils? That would only encourage carelessness. Computers? There's no market for more than a few, so why build them?R emember then that (1) an idea may begin to look good only after it becomes a bit more familiar or is seen in a slightly different context or clothing or circumstance and (2) even a very wild idea can serve as a stepping stone to a practical, efficient idea. By too quickly bringing your judgment into play, these fragile early ideas and their source can be destroyed. The first rule of brainstorming is to suspend judgment so that your idea-generating powers will be free to create without the restraint of fear or criticism. You can always go back later and examine–as critically as you want–what you have thought of.Proverb: â€Å"A crank is a genius whose idea hasn't yet caught on. † 6. Seeing the good in the bad. Creative thinkers, when faced with poor solutions, don't cast them away. Instead, they ask, â€Å"What's good about it? † because there may be something useful even in the worst ideas. And however little that good may be, it might be turned to good e ffect or made greater. Example problem: How can we get college students to learn grammar better? Solution: Spank their bottoms with a hickory stick. This isn't a good solution, partly because it's probably illegal. But should we just toss it out? Why not ask what's good about it? 1) it gives individual, attention to the poor performers, (2) it gives them public attention, (3) it motivates other students as well as the student being spanked, (4) it's easy and costs nothing. The next question is, Can we adapt or incorporate some of these good things into a more acceptable solution, whether derivative of the original or not? We easily fall into either/or thinking and believe that a bad solution is bad through and through, in every aspect, when in fact, it may have some good parts we can borrow and use on a good solution, or it may do inappropriately something that's worth doing appropriately.And often, the bad solution has just one really glaring bad part, that when remedied, leaves qu ite a good solution. In the above example, changing the physical spanking to a verbal spanking changes the entire aspect of the solution while keeping all the good points we identified. 7. Problems lead to improvements. The attitude of constructive discontent searches for problems and possible areas of improvement, but many times problems arrive on their own. But such unexpected and perhaps unwanted problems are not necessarily bad, because they often permit solutions that leave the world better than before the problem arose.For example, the first margarine was made from beef fat, milk, water, and chopped cow udder. It wasn't extremely tasty or healthy. Then about the turn of the century a shortage of beef fat created a problem. What to use? The margarine makers turned to vegetable fats from various plants and the soybean, corn, and sunflower oils they used are still used today. The margarine is healthier and tastes better. Or think about exams or papers. When you don't do as well a s you want, you think, â€Å"Oh no! † But actually, you have a good insight into what you don't know and still need to learn.You are aware of the geography of your knowledge in a much more detailed form than before the errors showed up. 8. A problem can also be a solution. A fact that one person describes as a problem can sometimes be a solution for someone else. Above we noted that creative thinkers can find good ideas in bad solutions. Creative thinkers also look at problems and ask, â€Å"Is there something good about this problem? † For example, soon after the advent of cyanoacrylate adhesives (super glue), it was noted that if you weren't careful, you could glue your fingers together with it.This problem–a permanent skin bond–was soon seen as a solution, also. Surgeons in Viet Nam began to use super glue to glue wounds together. Another example, also involving glue: 3M chemists were experimenting with adhesives and accidentally came up with one that was so weak you could peel it right back off. Hold strength, shear strength, all were way below the minimum standards for any self-respecting adhesive. A glue that won't hold? Quite a problem. But this problem was also a solution, as you now see in Post-It Notes. 9. Problems are interesting and emotionally acceptable.Many people confront every problem with a shudder and a turn of the head. They don't even want to admit that a problem exists–with their car, their spouse, their child, their job, their house, whatever. As a result, often the problem persists and drives them crazy or rises to a crisis and drives them crazy. Creative people see problems as interesting challenges worth tackling. Problems are not fearful beasts to be feared or loathed; they are worthy opponents to be jousted with and unhorsed. Problem solving is fun, educational, rewarding, ego building, helpful to society. Miscellaneous Good Attitudes 1.Perseverance. Most people fail because they spend only nine mi nutes on a problem that requires ten minutes to solve. Creativity and problem solving are hard work and require fierce application of time and energy. There is no quick and easy secret. You need knowledge gained by study and research and you must put your knowledge to work by hard thinking and protracted experimentation. You’ve surely read of the difficulties and setbacks faced by most of the famous inventors–how many filaments Edison tried before he found a working one, how many aircraft designs failed in the attempt to break the sound barrier.But planning to persevere is planning to succeed. 2. A flexible imagination. Creative people are comfortable with imagination and with thinking so-called weird, wild, or unthinkable thoughts, just for the sake of stimulation. During brainstorming or just mental playfulness, all kinds of strange thoughts and ideas can be entertained. And the mind, pragmatist that it is, will probably find something useful in it all. We will look at several examples of this later on. 3. A belief that mistakes are welcome. Modern society has for some reason conceived the idea that the only unforgivable thing is to fail or make a mistake.Actually failure is an opportunity; mistakes show that something is being done. So creative people have come to realize and accept emotionally that making mistakes is no negative biggie. One chief executive of a big American corporation warns all his newly hired managers, â€Å"Make sure you make a reasonable number of mistakes. † Mistakes are educational and can lead to success–because they mean you are doing something. Sir Francis Pettit Smith, one of the early developers of the screw propeller, tried one design in 1836.During the test, half of it broke off–what a failure–but then the boat increased in speed substantially, revealing the efficiency of a new design, formed from a mistake. In sum, as Vergil once said, â€Å"They can who think they can. † Havin g the proper positive attitude about generating new and useful ideas and solving problems is really a large part of the whole process. A few years ago, the pipes in my mom's house had finally rusted through and I was faced with the task of finding a plumber to get a bid. Knowing how much they charge for small repairs, I knew that doing a whole house would cost a fortune.I thought, â€Å"You know, I'd really like to do this job myself, but I wonder if I can. † My neighbor happened to be around once when I said this, and he said, â€Å"Oh, you can do it. † Just that simple expression gave me the positive attitude I needed to do it. So I did. Characteristics of the Creative Person †¢curious †¢seeks problems †¢enjoys challenge †¢optimistic †¢able to suspend judgment †¢comfortable with imagination †¢sees problems as opportunities †¢sees problems as interesting †¢problems are emotionally acceptable †¢challenges assumptions â € ¢doesn't give up easily: perseveres, works hard Creative Thinking 1. If you had the power to transform the educational system to more effectively develop critical thinking abilities, what suggestions would you want to see implemented? You should focus on only one level. Draw upon the research and principles presented in Chaffee’s book and identify the specific processes that you wish to encourage. If I had the power to transform the educational system to more effectively develop critical thinking abilities, I would start to familiarize children with the concepts as early as possible. In the past when I was growing up, the emphasis for learning was placed largely on memorization. Since then, however, there is a trend toward teaching critical thinking skills in the classroom. These skills emphasize more than memorizing. They emphasize analysis and logic. If I were revamping the education system I would have classrooms begin to teach these concepts as early as kindergarten. â€Å"Being open to new ideas and different viewpoints means being flexible enough to change or modify your ideas in the light of new information or better insight. † (Chaffee p. 56) This would be an important concept to foster in kindergarten because at that age children are still open to new ideas and concepts. To teach them at that age to be open to new ideas would help them when they get older. This would help the child to grow as a thinker. Having children become critical thinkers at an early age can be accomplished by asking questions that have more than one correct answer. This teaches the child that they can answer the question without being afraid of being wrong. Another important method for teaching young children is to have them work in groups. This exposes them to others’ thoughts and ways of thinking. This is where being flexible comes into play. Young children are naturally flexible in their thinking and open to new ideas. If we emphasize the importance of being flexible at this young age, the child will have an easier time remaining flexible in their thinking and be more open to new ideas later on in life. Even though working in groups is important, encouraging young children to think independently is also important. (Chaffee p. 71) This can be encouraged in a young child by giving them various ideas and having the child arrive at his own thoughtful conclusion. The reason I would start so young is that I feel that the earlier children are exposed to these concepts the earlier they will be able to use a combination of cognitive abilities, basic attitudes nd thinking strategies. These skills enable a person to clarify and better understand the world. (Chaffee p. 71) 2. Imagine that you were born in a different sociocultural context. Describe the factors that would influence your chances of achieving creative breakthroughs. Emphasize whatever domain you feel best reflects your potential. Be sure to also include the cognitive and developmental notions that are discussed by Csikszentimihalyi. For this question I imagined that I was alive during the depression era and was not part of the wealthy class of that time. My domain would be the writing of novels because I have always liked writing stories. The following factors would influence my chance of achieving a creative breakthrough. One factor is exposure. One can’t be creative in a domain without being exposed to it. For example, â€Å"No matter what mathematical gifts a child may have, he or she will not be able to contribute to mathematics without learning its rules. † (Csikszentimihalyi p. 29) What this means is that if I was not able to be exposed to writing, books or famous authors through school, I would not be successful in writing myself. If I don’t learn the rules of grammar and spelling it would be very hard for me to write anything worthwhile that anyone would want to publish. Chance, perseverance or being at the right place at the right time is also important. Conditions might not be favorable for me as a writer during the depression. Times were hard for everyone and everybody was struggling just to put food on the table. There might not be much opportunity for chance no matter how much I persevere. Also, I might not have much energy to put into writing after spending the majority of my time earning enough money to live. No matter how gifted a person is, he or she has no chance to achieve anything creative unless the right conditions are provided by the field. â€Å" (Csikszentimihalyi p. 330) The book gives the example of Michael Jordan and stated that if he â€Å"had been born in a country where basket ball was not practiced, he would not have been able to refine his skills and would not have been recog nized. † (Csikszentinihalyi p. 331) Also, I would need to have hope. If there is no hope to use my skill, I will not be successful. It is extremely difficult to make a living as a successful writer. If I don’t have hope, I will not have much of a chance. One of the most important things I would need is luck. Without luck on my side, my book won’t ever be read by an editor. One would have to have luck for the publisher to choose my manuscript out of the many they receive. It is very important to be at the right place at the right time. The book gives the example of a painter who made an important contact at a party. Using this example, if I go to a party, I might make an important literary contact which could start my career. If I choose not to attend this party for any reason, I may never meet that contact person and therefore never jump start my career. It is the luck of being at the right place at the right time. Cognitive variables may make me more predisposed to become a writer. I may have more of a strength for writing and less of a strength for math. Writing may come easy to me and if I was exposed early to books, authors and good writing, I may be able to develop this inherited potential. Overall, I feel that it would be extremely hard to become a successful author during the depression unless luck was on my side and I was able to persevere. . The last chapter in Chaffee and the last two chapters in Csikszentimihalyi discuss improving creativity. Analyze the differences and similarities between the two authors on this issue. How does critical thinking facilitate creativity and what else, beyond critical thinking is necessary for creativity to occur. Chaffee states that both thinking critically and creatively are â€Å"two essential and tightly interwoven dimensions of the thinking process. These two forms work as partners to produce effective thinking enabling us to make informed decisions and lead successful lives. Chaffee p. 276) Both Chaffee and Csikszentmihalyi have views on creativity. There are both similarities and differences to these views. Csikszentmihalyi feels you should be be surprised and surprise others frequently while Chaffee feels that a person should expect the unexpected. Both authors agree that the creative person should follow up on ideas that create a spark of interest when they emerge. They also agree that it is best to look at a problem from multiple perspectives and that this can be done by using the confirmation of other people. Csikszentimihalyi suggests the following for improving creativity. First of all he suggests both keeping notes of your interests and having specific goals. He also suggests that a person interested in improving their creativity do things that are enjoyable but also have some challenge to them. Also, by taking charge of your time, being open and focused, allowing time for relaxing and making a space conducive to the creativity you are trying to achieve you will be able to be more creative. Both Chaffee and Csikszentimihalyi feel that establishing a creative environment is important. This would be a physical environment that allows the person to be more creativ Chaffee feels that in order to improve creativity, one should begin by understanding how the creative process works. He also states that by allowing yourself to be absorbed by the task and the more knowledge you have on the subject in which you wish to be creative the more prepared you are to be creative. Chaffee feels that it is also important to stop thinking about the subject and let the subconscious take over. A person’s mind will continue to work on the subject in the background. He also says in his book to become aware of our negative voice which he calls the â€Å"voice of criticism†. This is a danger to a person’s creativity and the creative person has to learn to recognize the voice of criticism and to ignore it. A person can create a positive voice to put in place of the voice of criticism. When a person thinks of different ways to solve a problem, they are using creative thinking. The evaluating of these alternatives is the critical thinking process. Beyond critical thinking, having the ability to choose freely and decide in what area you choose to be creative facilitates creativity. To exercise genuine freedom, you must possess the insight to understand all of your options and the wisdom to make informed choices. † (Chaffee p. 293) Chaffee goes on to state â€Å"You can learn to redefine your daily life in a new light and enhance its value through free choices derived from thinking critically and creatively. â€Å" (Chaffee p. 293 ) Sources Chaffee, John. Thinking Critically A Concise Guide. Boston: Houghton Mifflin Company, 2004. Print. Csiksentmihalyi, Mihaly. Creativity:Flow and the Psychology of Discovery and Invention. New York: Harper Collins Publishers, 1996. Print.

Research Report Example

1. 0 Introduction 1. 1. Background of Research Nowadays, we can consider written form of message is the most effective as written communication will not change and the message to be delivered will always be consistent with no reduction or addition information in the message when compared to the messages conveyed through speech from one person to another. It is no wonder most important data is stored in written form. According to Knowles in the book of Patterns of Spoken English: An Introduction to English Phonetics, written language has the advantage that it is permanent so that it can be studied conveniently and at leisure, but spoken language is more elusive. In other words, written language looks like an imperfect version of spoken language. Since written communication is the most widely used to convey important messages, does the spelling errors in written communication will affect the message to be delivered? Nowadays, brief messages but important are often delivered in written form. For example, if a company wants to introduce their new products to the market, the company would choose to make use of sign board and written communication. The question now, if the sign board has spelling errors, does it have an impact on the message to be delivered and thus affect the sale of their products? There are many factors that cause English spelling errors in the sign boards. One of the factor is the mother tongue. In Malaysia, people come from a various races and ethnicities. Therefore, we are also have different native languages. The Malays with their Malay language, Chinese with their mandarin and many more. Since English is a second or third language in our lives, we often to misspell the word in English. In addition, a person who produces these signs are not concerned about spelling in their advertising. Sometimes the person responsible for making the sign board that using English language also does not have a good command of English. From the problem that we face, how one can prevent this problem? Among the solutions that can be taken is to use software or a spell checker before making billboards that use English. In addition, these signs should be going through the process of inspection or proof read the words. For someone that want to make their own sign board for the purpose of their small business, they can carefully and slowly read their writing out loud. Often your ear will hear what your eye did not see. Read your writing, sentence by sentence, from the last sentence to the first sentence. This technique interrupts the logical flow of the prose and neutralizes any impression of correctness arising from your knowledge of what you meant to say. Also, one can use their dictionary to check any words of which they are unsure, and to check for the spelling. This is a brief overview of the research that we want to conduct. Every point will be discussed further in more details and with an analysis. 1. 2. Statement of Problem The purpose of this research is to study the importance of spelling in advertisement. First of all, why spelling is so important when we want to convey a message in the form of written communication? Spelling is important because it aids in reading. It helps cement the connection that is shared between sounds and letters. Delivering very important information, for example information about the security at construction sites, but there is spelling errors in the signs. That would be a dangerous thing for anyone who cannot receive the message. In addition, if there are spelling errors in signs that seeks to promote a business, it will affect their business. Bad spelling gives others a bad impression about you or about your business. No matter what you say, if the spelling is poor, the reader will notice this before anything else. Punctuation errors often go unnoticed, but everyone notices spelling errors. Then, if the tourist that use English as their mother tongue read the sign board that have a spelling error, it will give a bad impression to our country. Then what will happen if the spelling errors are found in the sign board that is from a prestigious university. For example a parking sign board in a Cambridge University. The sign boards misspell the words ‘college’ to ‘collage’. This is a not a serious spelling errors, but it affect the reputation of the academic institution itself. 1. 3. Objectives of study i. To investigate the factors of spelling errors in advertisement. ii. To discover the impact of spelling errors in advertisement. iii. To find the most effective solution to avoid spelling errors. Research Questions i. Do spelling errors in advertisement prevent the message from being conveyed? ii. What are the factors that lead to spelling errors in advertising sign board? ii. What is the impact of spelling errors to the readers? iv. Which sectors are usually having spelling errors in their ad signs? (business or informative) v. Which sectors of the advertising sign board that have spelling errors are most affected? vi. How is the best way to avoid spelling errors in advertising signs? 1. 4 Significance of the study Sometimes, the wrong usage of language will cause different meaning for something. Somehow, nowadays, people are influenced by the foreign language, mother-tongue language, broken language, and other that cause the misuse of advertisement. Advertisements language usage is important because it is going to be a tool to remind or inform the others about certain information. A wrong use of language in advertisement sign board will cause troublesome to the reader or user in terms of understanding. 1. 5 Limitations of study The main scope of the study will be the student of UTHM. We choosing 20 respondents for engineering field and 20 respondents form Non-engineering filed. Initially, we will set the hotspot place like library, food court, bus stop, and etcetera. We are going to use questionnaire to collect data. The main constraint will be how to approach the students for them to spend time answering our questionnaire. Meanwhile, we also face problem of time management for going to the hotspot places in UTHM. Besides that is also having limitation of getting the field of study cause we need find 20 respondents for engineering field and 20 respondents form Non-engineering filed to fulfills the task. 1. 6 Definition of terms The main concept of our research is to identify the suitability of the usage of language in advertisement or sign board. This concept has been proposed due to too many confusing, annoying, and funny word or arrangement in all over the world. Our research has been decided due to the important of the advertisement and sign board. This is because of the wrong use of language to express something will be different for the original meaning and very confusing. In our proposal, we are using some abbreviation. They are as follows: a. UTHM : University of Tun Hussein Onn Malaysia b. FKEE : The Faculty of Electrical and Electronics Engineering c. FSKTM: Faculty of Computer Science and Information Technology d. FPTPK: Faculty of Technology Management and Business 2. 0 Literature Review Spelling skill is a very important tool especially in conjunction with writing. As Croft (1993) states â€Å"the only possible justification for learning to spell is that accurate spelling is necessary for effective writing. † A misspelled word will quickly take the mind of the reader away from the meaning of the message. Spelling is necessary for good communication too. Kyte (2001) explored the causes of common spelling errors. These included carelessness, mispronunciation, phonrtic errors, homonym confusion and handwriting errors. Because of the citizen of our country, there are many dialect. The Pronunciation of a given word may vary widely while the spelling is the same. Mother tongue interference is cause of spelling error. Wilkins observes â€Å"When learning a foreign language an individual already knows his mother tongue, and it is this which he attempts to transfer. The transfer may prove to be justified because the structure of the two languages is similar – in that case we get ‘positive transfer' or ‘facilitation' – or it may prove unjustified because the structure of the two languages are different – in that case we get ‘negative transfer' – or ‘interference'. (Wilkins, 1999) â€Å"English spelling has traditionally been difficult for those who teach it as well as those who must learn it† (Johnston, 2000). Lack of simple one-to-one letter/sound correspondences in words and apparent exceptions to spelling rules contribute to spelling errors. â€Å"Due to the complexity of the task, it cannot be assumed that students will absorb good spelling practices without explicit instruction† (Gentry, 2001). The spelling of words in the English language is difficult for even the most adept students. In addition, students must be able to see an advantage to learning Standard English in order to develop a desire to spell correctly. â€Å"Though spelling may be difficult, it need not be dull. It is, indeed, by no means the least interesting element in the structure of our rich, living, and complex language† (Vallins as cited in Johnstone, 2001). â€Å"Spelling errors provide a visual representation for students, processing of linguistic information as well as their knowledge of English orthography †. (Henry, 2003) Chiang T. H. (1981) and Chiang P. J. (1993) explore the errors in Chinese college and senior high school student English compositions. They points out three prominent features in the error of vowel substitution: â€Å"first, errors often occurs in non-stressed syllables; second, the substitute letter(s) and the target letter(s) are often pronounced the same or similarly; last, a target letter may be replaced by its phonetic symbol†. They explores the errors through the data from a vocabulary translation test. In this test, students are asked to translate Chinese words into English equivalents. They find five types of spelling errors: (1) substitution (one or more letters are substituted with others, e. g. rabbit/ ribbit, present/prasent), (2) omission (one or more letters are missing from the target words, e. g. bigger/biger, August/Augst), (3) transposition (one or more letters are misplaced, e. g. minute/miunte, first/frist), (4) addition (extra letter is added to the target word, e. g. October/Octorber, pencil/pencial, bench/beanch), and (5) combination of the above. One of the most applicable solution to avoid spelling error in advertisement is proofreading. Proofreading is a highly complex process, it is a process of inspection. It involves more than just reading text. In proofreading, the reader must be trained to look consciously at what he would normally need to ignore–features of the code itself† (Shaughnessy, 2003). Proofreading involves looking closely at orthographic structures in words and using morphological information to check their correct usage. This is a highly developed skill. The purpose of this literature review is to study the causes of spelling errors, not solely at the advertisement area but also spelling errors in writing documents and so forth. Within this review, I argue that spelling is important to the development of written language skills. This has implications for academic performance in curriculum areas that rely on written language for assessment purposes. Students who have poor spelling skills often limit the quantity and quality of their written language in an effort to minimise errors. â€Å"Because of this, they may judge themselves, and be judged by others to be less capable than they really are, in the area of language expression† (Moseley, 1993). 3. 0 Methodology 3. 1 Sample The report is aimed at student of engineering student and non-engineering student (undergraduate) who study in UITHM. We have completed the data collection through questionnaire distributed to UTHM students, mainly divided to two groups. First group is engineering students (FKEE, FKMP, FKAAS) and the other is non engineering students (FTMM, FPTPK, FSSM). We have collected 40 samples of respond from this two groups, each 20 respectively. 3. 2 Data Collection We have gathered the data needed by employing observation. Observation is done to monitor the errors of spelling in advertisement in the closest area. It is also conducted to have wider understanding on â€Å"what’s going on† from taught material point of view. The observation done several times before finally we found an imprecise answer to what we were seeking for. That were the factors and the impact of spelling errors in advertisement. Participant observation is regarded in the best position to collect data about the observable features of the most effective solution to avoid spelling errors. The students will be investigated during the gap time between classes. It will be carried on in the hotspot area around UTHM. 3. 3 Data analysis As the result of the observation, the first method, the data would be analyzed by firstly comparing the data collected from each student. It have been done with the focus of evaluation of the material given in its role to evaluate what the effect of spelling error in advertisement . Then it would be classified into several categories which are constructed into more systematic arrangement of each After that, as the result of the each answer calculation, the researcher will transform it to percentage. The data will be shared in the form of tables and graps. 3. 4 Instrument The instruments refer to the method used in testing our hypothesis or answering our researched question. The instrument that we used is a survey in the form of questionnaire. We created the questionnaire based on our statement of problem and hypothesis. Then we gave the questionnaire to the students and ask them to answer. After that, we collected our questionnaire and analyzed our data. From the questionnaire, we had different opinion from respondents. Besides that, we also searched internet to get more information about this task . 3. 5 Research Procedure SELECT THE BEST TOPIC BRAINSTORM FOR TOPIC FORM A GROUP SUBMISSION OF REPORT ANALYZE THE DATA COLLECT THE QUESTIONNAIRE FORM QUESTIONNAIRE RESEARCH DISTRIBUTE THE QUESTIONNAIRE Firstly, we are divided into several groups by our own choice. Secondly, we have conducted the first meeting for brainstorming ideas to find the right topic. Only after several meeting, we found the most suitable topic which is â€Å"Spelling errors in advertisement†. Thirdly, we started the research by finding more information about our topic from the internet. To assist our data findings, we have made some questionnaires that are next distributed to the respective samples. Next, we have collected the data in the questionnaires and divided them into several specialized groups to make it clearer for analysing. 4. 0 Data Analysis The bar graph states the number of respondents answering the questionnaires distributed according to gender and section of study which are non-engineering and engineering students. Among the non-engineering students, the female students are the major respondents and same goes to the engineering students. The bar graph compares the number of respondents who have and have not seen or read billboards or signage with spelling errors on it. It seems that most of the respondents from engineering courses have seen some. While only six respondents from the non-engineering course stated that they have never seen it in live. Factors of spelling errors in advertisement according to the students’ point of view. Factors| Engineering| Non-engineering| Influenced by mother-tongue language. | 10| 10| No careful consideration on advertising messages that they want. | 11| 13| The person making billboards or signage sometimes is not expert in English. | 8| 7| Others| 2| 2| Discussion This statement or question was introduced to collect the point of view of students about the factors of spelling error in advertisement. Our respondent consisted of two groups of students, which is from engineering field and non-engineering field. Respondent can choose one or more factors in the question or choose others if they consider the spelling error of advertisement is caused by other factors. According to the data distribution, the main factor of spelling error in advertisement is caused by no careful consideration on advertising messages that they want. This recorded a highest percentage of 35. 48 in engineering students and 40. 63% in non-engineering students. On the other hand, both 10 votes from two different fields of students that suggested the spelling error in advertisement was influenced by mother tongue language. The data recorded a total of 31 votes from engineering students and 32 votes from non-engineering students respectively. This is an important factor that leads to the spelling error because the respondent is from multi-racial and have their own mother tongue language. Next, the person making billboards or signage sometimes is not expert in English also stands a high percentage. 25. 81% engineering students and 21. 88% non-engineering students support this factor of causing spelling error. Last but not least, both 2 votes from two field of students on others factor that caused this phenomenon to happen. In conclusion, there are many factors that caused this phenomenon to arise and we cannot conclude solely single factor that lead to this problem. The data collected also shown a quite equal percentage from each factor and this has proven the spelling error is caused by several factors. Table 4: Sector of (profitable or non – profitable) that are often has spelling error in their advertisement. Students| Sector of advertisement| | Non – profitable (informative)| Profitable (business)| Engineering| 13| 7| Non – engineering| 16| 4| The bar chart shows the sector of advertisement(profitable or non-profitable) that often has spelling error in their advertisement. 80% of Engineering student show it is from non-profitable sector while 20% show it is from profitable sector. For non-engineering students, 65% show it is from non-profitable sector while 35% show it is from profitable sector. The result from engineering and non-engineering students almost same for question which sector of (profitable or non – profitable) that are often has spelling error in their advertisement. They agreed that profitable sector are often has spelling error in their advertisement. Table 5: Understanding Level of The Students On Advertisement Containing Spelling Errors. Students| Understanding Level of The Students On Advertisement Containing Spelling Errors. | | Yes| No | Engineering| 19| 1| Non – engineering| 15| 5| The bar chart shows the understanding level of the students on advertisement containing spelling errors. 95% of Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 5% stated that they do not understand the ads . For non-engineering students, 75% of non-Engineering student stated that they understand the real message that the ads even if the advertisement has spelling error while 25% stated that they do not understand the ads. The result from engineering and non-engineering student almost same for understanding level of the students on advertisement containing spelling errors. They agreed that they still can understand the real message that the ads even if the advertisement has spelling error. Table 6: Sector of advertisement (profitable or non – profitable) that most affected by spelling error in the advertising. 1-no influence 2-partially influence 3-strongly influence) Students| Level of Influence| | Non-profitable (informative) advertisement| Profitable (business) advertisement| | 1| 2| 3| 1| 2| 3| Engineering| 6| 8| 7| 7| 4| 10| Non – engineering| 4| 1| 9| 9| 5| 12| Discussion From the data, we found that most of our respondent said that profitable (business) advertisement are most affected by the spelling error in their advertising. This represents 62. 37% of our entire respondent vote. From this 62. 37%, 44. 83% are represented by the non- engineering student’s respondent. While the rest are from the engineering student’s respondent. From 62. 37% that said profitable (business) advertisement are most affected by the spelling error, 37. 93% of them put level 3 which level 3 is represent strongly influence. Only 44. 83% of our respondents said that non-profitable (informative) advertisement are most affected by the spelling error. The difference is almost 20%. From the analysis made, we can assume that most respondents said that profitable (business) advertisement are the most affected by spelling errors in their advertising because it involves the profitability of the business. Compares to non-profitable (informative) advertisement, even the message cannot be conveyed successfully it will not cause loss in investment like business. Students’ Opinion About The Effect Of Spelling Error In Advertisement To The Business. As we observe the figure above, we can know the students opinion about the effect of spelling error in advertisement to the business. If we look it more detail and deeply, he percentage of students who agree with the statement above is nearly same which is about 37. 5% -42. 5% which is from the engineering and non-engineering students. Other than that, the number of students who are not agree with the statement is a small amount only which is only 20% which is from the engineering and non-engineering students. Besides that, the students who agree with the statement by saying yes for the respective question is actually they might do not understand the message or not confident with the advertisement where it happens in the daily life in the aspect of business world whereas, the number the students who aren’t agree with the statement by saying no is trying to mean that the advertisement is not affected, they still can understand the message. Besides, they are trying to mean that the spelling error is easy to fixed and recognize and lastly they can be presented as a creative thinker. What do you think is the most suitable applicable solution to avoid spelling error in advertisement? * Use software, spell checker to check your word * Proof read before advertise (go through possess of inspection) * Native speaker (fluent in English) who guides to prevent bad translation Figure 8 Table 8 Students| Software checking| Undergo process of inspection| Native speaker| Other| Engineering Students| | 8| 12| 0| 0| Non-Engineering Students| 9| 7| 3| 1| Total| 17| 19| 3| 1| Discussion: The data obtain by questionnaire method. 20 respondents for engineering student and 20 respondents for Non-engineering student. From the table, we can see clearly that the â€Å"proof read before advertise â€Å"having the highest rate of choice that is 19 out of 40 respondents. After that follows by â€Å"use software, spell checker to check your word† with 17 respondents choice. Then is the native speaker with only 3 respondent’s choice. They a respondent give respond other which state that â€Å"check carefully first†. According to the analysis, we can make hypothesis that engineering student do not face problem of native speaker. Besides that, we also can predict that undergo process of inspection is more effective way to solve the problem. 5. 0 Conclusion In a nutshell, the research of this project had been done perfectly and we able to achieve all the objectives of the study. First of all, we would like to explain the main objective of the study which is to investigate the factors of spelling errors in advertisement. In this view of opinion, we can observe the research from the questionnaires which given to the engineering and non-engineering students for the purpose of this study which is the factors of spelling error in an advertisement wise. Secondly, we move to the next step of this study which is to discover the impact of spelling errors in an advertisement. By referring to this statement, we can say that the impacts are wrong information will be delivers to the readers and could create some confusion among the messages and fail to attract attention from the readers. Thirdly, adding with the next objective of this study which is to find the most effective solution to avoid spelling errors. If we look deeply and open our eyes and mind frankly, we can get to the meaning of tis statement which can be said this is another alternative method to deliver certain message to the readers correctly and accordingly, besides that can be said that by doing or creating some effective method to avoid such mistakes is to reduce the popularity of people getting confuse of some advertisement. Finally, I would like to combine this and try to compare in our daily life things, there are advantages and disadvantages whenever and whatever we do in our life time journey. Thus, what I’m is trying to is we as a educated community should concern and aware about this problem and prevent this thing to stay on and destroy our future generation’s language and their capability in the reading and grammar usage wise . We should do and react towards this problem in a big group and not depending someone ,its like we are saving and do not want the proper grammar usage to be extinct fully. Suggestion There are many ways to overcome or prevent this type of problem to be continued or occurred in the publics or medias. One of the way is by checking the advertisement before it shows to the public and there should be an checking errors team such as Quality Control(QC) team in any company projects work, such as the flow of the pattern and stages of grammar checking. Besides that, if let say there is an error in the advertisement which already showed or advertise, immediately change it through in another alternative way which we can say as a back up way to overcome such problem. Lastly, we as a creative thinking person should able to understand the purpose of an advertisement and try ourselves to correct it if there is any error in an advertisement such as erased such error occurred advertisement and change it to the proper sentence. 6. 0 Reference Chapter 2. 0 UW-Madison Writing Centre. (2009) Writer’s Handbook http://writing. wisc. edu/Handbook/index. html. The University of Wisconsin-Madison. Retrieved 11 Dec, 2011 Seymour, P. (1997). Foundations of orthographic development. In C. A. Perfetti, L. Rieben, & M. Fayol (Eds. ), Learning to Spell. Research, theory and practice across languages (pp. 319-338). NJ: Lawrence Erlbaum Asociates. Sloboda, J. A. (1980). Visual imagery and individual differences in spelling. In U. Frith (Ed. ), Cognitive processes in spelling (pp. 231-250). London: Academic Press Inc. Ltd. Beck, I. L. (2006). Making sense of phonics: The hows and whys. New York: The Guilford Press. Bertucci, C. , Hook, P. , Macaruso, P. , & Bickley, C. (2003). Vowel perception and production in adolescents with reading disabilities. Annals of Dyslexia, 53, 174-197. Birsh, J. R. (Ed. ). (1999). Multisensory teaching of basic language skills. New York: Paul H. Brookes. Chapter 3. 0 McNeil, P. & Chapman, S. (2005) Research Methods. 3rd Ed. Routledge: Oxon Chapter 4. 0 Gillhooly, V. (2008) Business English-Charts, Graphs & Diagrams. Learnwell Oy Website: www. thelanguage. com. Retrieved 12 Dec, 2011 Caprette, D. (Aug 2007) Writing about Graphs. Rice University. Website: http://www. ruf. rice. edu/~bioslabs/tools/report/reportform. html. Retrieved 16 Dec,2011

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