The Development of Print Documents for Online Delivery Essay

The Development of Print Documents for Online Delivery - Essay Example The production and distribution of news and other information materials through the traditional communication channels such as print, radio and television require a gatekeeper, a metaphor used to describe the process of selecting which information is worth delivering to consumers. This is necessary not only because of limitations on space, airtime, transmission frequencies and commercial interests but also because of equally important considerations related to reliability and trustworthiness. The era of digital media changed the concept of the gatekeeper into the gate-watcher, as the role of professional journalists or communicators has been narrowed and individuals gained more power, with ordinary citizens acquiring an increasing level of credibility as source of legitimate news. The gatekeepers keep their role and still decide what is newsworthy but ordinary citizens now provide a wider variety of news sources, which are more community-oriented. This paper discusses communication t heory according to the socio-psychological perspective, which suggests that communication achieves its purpose if it considers the prevailing beliefs and attitudes of its intended audience. From the theoretical perspective, the research essay describes the methodology used in a content analysis designed to gather empirical evidence that would support or validate the theories, which finding was then analyzed for its relevance to this research. 2. Theoretical Perspective According to the socio-psychological tradition in communication theory, there is a relationship between communication stimuli, audience predisposition and opinion change. To succeed, journalists and communicators must look for the cause-and-effect relationships that could predict when a communication message will be received favorably by its audience or when it will be ignored (Vaughn, 2008). In this view, communication can be effective in influencing public attitudes and opinions if it considers the "who, what, whom and what-effect" questions of socio-psychological tradition, which are often asked when journalists and public relations practitioners want to change people's minds. The questions refer to the source and content of the message, audience characteristics, and the opinion change it has caused. On the source, the message sender must project expertise and trustworthiness while the content must be appealing and credibly argued. The "whom" phase should consider the personality and gullibility of the audience, while the what-effect question requires that communicators measure the attitude scales before and after delivery of the message. Thus, the editor who hears a reporter say that his mother loves him will tell the reporter skeptically: "Check that out - from at least two sources (Griffin, 2003)." The socio-psychological influences in communication forms the basis of this research. 3. Methodology This study uses the quantitative approach that gathers the primary and secondary data of research through the observation and direct communication methods. The observation method refers to our review of the literature, which gives special attention to such new communication platforms as gate-watcher

Strategic management Essay Example | Topics and Well Written Essays - 2000 words - 22

Strategic management - Essay Example It is therefore very difficult to give an optimal decision that will ensure that a given strategy will be implemented effectively in the foreseeable future. Strategy formulation can be described as the phase of strategic management that encompasses planning and decision making that will enhance establishment of the organization’s goal and of strategic plan. Strategy formulation can be described as that phase of strategic management that involves the use of organizational and managerial tools to direct resources towards attaining strategic results. From these definitions of strategy formulation and strategy implementation, it is clear that strategy implementation will fail as a result of the failure of strategy formulation. Decisions that are made to process formulation of a strategy are prone to be affected by internal and external factors. Before proceeding with review of literature is important to talk about ‘strategy,’ which is a widely term. Due to the fact that strategy in this paper is referring to the ‘strategy’ that is used in strategic management. Most of the definitions that have been put forward to describe strategy are very easy and lack comprehensiveness (Mintzberg et al., 1998). It is for this reason that he argues that several definitions should be incorporated to define strategy, and he called them the 5Ps for strategy. The environment is frequently increasing in vitality making it difficult for the prevalence strategic planning. Strategic planning systems are therefore influenced by various factors as indicated by various studies. Some studies have indicated that an environment which is turbulent enhances decentralization of strategic decision making process (Lindsay and Rue, 1980; Grinyer et al., 1986; Wilson 1994). The fact that strategy planning involves the prediction as w ell as uncertainty about the future and the only way to curb

Micro Economics Assignment Example | Topics and Well Written Essays - 250 words - 1

Micro Economics - Assignment Example It is exploitative in nature and it takes unfair advantage of the fact that there are a few firms operating in the market and consumers must turn to them to buy their service (Schiller, Hill, & Wall, 2013). In order to protect the consumers from such exploitative practices and not let the companies take advantage of the consumers’ lack of options, government regulators should intervene and oversee that no collusion takes place. Collusion remains to be a problem in today’s economy as well. Recently, a collusive agreement between top Silicon Valley executives took place whereby they agreed to not hire away valuable employees from each other’s companies (Fung, 2014). Although this collusion was not in the form of controlling prices or output levels, it still shows the exploitative nature of collusion and the harm is does to the people. I agree with statement 1 since it adequately describes the need for free and open markets where the supply and demand equilibrium is not disturbed. Collusion upsets this equilibrium and harms the consumers with artificially high product prices and the companies themselves with its inefficient resource allocation. Statement 2 is also similar in nature and describes how collusion can upset the way market forces are working. In an Oligopoly, collusion is easier and consumers are at a disadvantage. To ensure that the market remains corruption free and exploitation does not take place, it is necessary to let the market forces work to achieve equilibrium rather than setting up an artificial price for the selfish interests of the companies. Fung, B. (2014, April 23). What the Apple wage collusion case says about Silicon Valley’s labor economy. Retrieved from Washington Post:

Marketing Objectives Essay Example | Topics and Well Written Essays - 1250 words

Marketing Objectives - Essay Example The new product is code named as M2030. Marketing Objectives The target market of the company is all the households and offices of that are looking for lighter and efficient products. The product is aimed for UK market. M2030 will be a good choice for families considering the product’s ease and efficiency. â€Å"UK Households spent an average of ?474 per week in 2010.† (Office of National Statistics, 2011) As per the statistics department, fuel and power form one of the major components of the expense items. It is also seen that consumers have spent more disposable income for consumer durables in 2010. This trend is expected to continue in 2011. The product will be more focused on London, Northern Ireland, South East, East and South West. (Office of National Statistics, 2011) The marketing objectives of the product M2030 are as follows: 1. To become the best in class product in the product category 2. To make the product available in all the leading electronics stores 3 . To offer the product to the customers at a highly competitive price 4. To create an impact in the minds of the customers regarding the benefits of the product. This report will further look into the detailed aspects of marketing of M2030 in UK. A detailed analysis of the competition and environment is also included in the report. Competitive Situation Analysis G’s products can be classified based on the three way consumer classification system of convenience, shopping and specialty goods. The products of G Electronics are kettles, toasters, juicers, mixers, ovens, dish washers, and micro waves. All these products can be classified as Shopping Goods. (Kurtz, 2011) The following five force model analysis will analyze the competitive situation of Company G. Supplier Power: The Company maintains excellent relationships with the existing suppliers. But for producing M2030, the company requires new materials which are different from those supplied by the existing suppliers. The s upplier power is comparatively less for G as the numbers of suppliers are high. Threat of Substitutes: The threat of substitutes is comparatively higher for Company G. Products that are not as efficient as M2030 are available at a lesser price in the market. But then this happens only if the customers prefer cost benefit over efficiency. Switching cost is comparatively low for this product category. Buyer Power: Buyer power is very high in this case. The customers are flooded with numerous products by various brands. All products differs each other in terms of the design, price, efficiency, etc. Buyer concentration is high for microwave oven market. Also, the chances for customers to have inclination towards a particular brand are very high. Threat of new Entrants: Threat of new entrants is low in this industry though there are big companies who still foray into unrelated businesses. Brand identity and research costs are two main factors that hinder companies from entering this indu stry. There is definitely a threat from big companies who has the capital and knowhow to enter the segment. Degree of Rivalry: Some of the strongest players in the industry are Philips, IFB, Panasonic, Samsung, Siemens, LG, Sharp, Whirlpool, Daewoo, etc. There are just the leading brands. Apart from this there are other brands that has significant cumulative market share. Therefore, the degree of rivalry is high in this industry. (Mindtools, 2011) SWOT Analysis

Micro Economics Assignment Example | Topics and Well Written Essays - 250 words - 1

Micro Economics - Assignment Example It is exploitative in nature and it takes unfair advantage of the fact that there are a few firms operating in the market and consumers must turn to them to buy their service (Schiller, Hill, & Wall, 2013). In order to protect the consumers from such exploitative practices and not let the companies take advantage of the consumers’ lack of options, government regulators should intervene and oversee that no collusion takes place. Collusion remains to be a problem in today’s economy as well. Recently, a collusive agreement between top Silicon Valley executives took place whereby they agreed to not hire away valuable employees from each other’s companies (Fung, 2014). Although this collusion was not in the form of controlling prices or output levels, it still shows the exploitative nature of collusion and the harm is does to the people. I agree with statement 1 since it adequately describes the need for free and open markets where the supply and demand equilibrium is not disturbed. Collusion upsets this equilibrium and harms the consumers with artificially high product prices and the companies themselves with its inefficient resource allocation. Statement 2 is also similar in nature and describes how collusion can upset the way market forces are working. In an Oligopoly, collusion is easier and consumers are at a disadvantage. To ensure that the market remains corruption free and exploitation does not take place, it is necessary to let the market forces work to achieve equilibrium rather than setting up an artificial price for the selfish interests of the companies. Fung, B. (2014, April 23). What the Apple wage collusion case says about Silicon Valley’s labor economy. Retrieved from Washington Post:

Diabetes Essay Example | Topics and Well Written Essays - 500 words - 6

Diabetes - Essay Example According to the World Health Organization, a child is only susceptible to acquiring diabetes genetically from parents if both have the same type. However, is important to not that this depends on the age of which the parents acquired the disease. Therefore, if my grandparents are diabetic, the possibility of my parents being diabetic and ultimately me joining the group is limited. Nevertheless, there are various things I can do to ensure, I do not fall victim of the fatal disease. First is to undergo a thorough medical test to ascertain gene probability, as well as the blood sugar levels. Indeed, information from this test will play an imperative role in mainstreaming my lifestyle and status. Proper treatment of diabetes depends on how early it is detected. Second is to change my eating habits as well as lifestyle in general. In many cases, non-diabetic people become patients of the disease because of poor habit. In addition, poor eating habits also trigger high sugar levels hence making people culpable to the dangerous and fast consuming disease. Certainly, a good diet with moderate sugar constituents allows the body to produce average insulin that promotes a healthy life. Bad eating habits encourage diseases like obesity, which can also attract other complications such as hypertension. Undoubtedly, consistent testing and medical check-ups also play a significant role in keeping one healthy. Therefore, to prevent the maturity onset disease, I have to maintain a healthy lifestyle.

Demetrius Griggs Essay Example for Free

Demetrius Griggs Essay Krak! had many symbols presented throughout the book. The symbol that held the most meaning to me while reading this book is, The Sea. The book starts at sea, with the story ‘Children of the Sea’, and the Sea proves to be very important to the people of Haiti in their struggle to escape a difficult situation. The sea is how the Haitian immigrants will travel in their attempt to escape a corrupted government. The sea becomes life and death, survival. In the story of â€Å"Children of the Sea† the sea holds lots of meaning, and the meaning is very different for each person who is out at sea. For the young man escaping after police raid his radio station, he sees the sea as opportunity. The opportunity to escape a corrupt country and continue his life, but the sea also provides heartache, as this is what separates him from the love of his life. Being at sea also gives the young man hope that one day he can make a better life for himself, as most immigrants flee to America in the hope to live a more promising life. The only way he is able to have some peace with his time at sea, is the notebook he has, where he writes to his love back at home. He tells her of the women on the boat who tell stories and sing, in an attempt to control the seasickness most of them are experiencing. He describes being at sea as lost time, stating in one of his many letters, â€Å"sometimes it feels like we have been at sea longer than the many years that I have been on this earth† (14). He is only aware that a day has passed by the raising and setting of the sun. I have always thought of the sea as something beautiful, mysterious even. The sea to me has always provided me with opportunity, the opportunity to experience something new, to explore. But this does not prove to be the same for the people on the tiny boat who are struggling to stay alive. It never occurred to me that the sea, is not always beautiful to everyone, it holds despair, fear and represents death in some cases. The scared passengers on the boats do not know what will happen until they reach land, nor do they know what will happen once they reach their destination. The fear of, how they will provide for themselves, what will they do for food, where they will live, sets in. I cannot imagine going day by day not knowing what will happen or if I will even survive to see another. I remember being so excited to come to New York for the summer before I would officially start school in the fall. It wasn’t until I was in the airport in New York that I realized I was officially on my own in a brand new city. Not knowing what the next day would hold or what I would get to experience had me a bit nervous. It was a good feeling to know I was getting to live a new life, but the uncertainty of that new life was shell shocking. However, I did have a place to stay, I knew where my food would come from, and I had the means to speak to my family whenever. These are things that I once took for granted. Knowing what was going to happen next. Along with providing opportunity for some of the passengers on the boat, the sea also symbolizes death. The sea holds the bodies of many refugees of Haiti who were not able to survive the difficult conditions of the boat. The young man is a witness of a live birth and death. Celianne is a young pregnant girl on the boat who was raped by the police of Haiti at 15 years old. As it seems she is having the worse time on the boat, not bringing any of her own food, she barely eats. The baby that she gives birth to does not survive. Having to throw her baby overboard was too much for Celianne, as she too follows her baby into the sea. â€Å" There was no question of it. The sea in that spot is like the sharks that live there. It has no mercy† (26). In â€Å"Nineteen Thirty-Seven,† the symbol of water and death is represented again. This time however a river stands in the way of life. The Massacre River is the river that separates Haiti from the Dominican Republic, a place where all Haitians living there were ordered to death. The young girl that writes the boy tells the story of going on a pilgrimage to the Massacre River with her mother and other women. She learns that her life was almost taken there, as her mother was pregnant with her. â€Å"We were saved from the tomb of this river when she was still in my womb† (40) Trying to escape the Dominican Republic to return to Haiti, many women lost there lives in that river to the El Generalissimo’s soldiers. Each year they would visit that River, dressed in white dresses to pay respect to the family members who were killed in that river, and also o remember how lucky they were to make it through the river and back to their terrifying country. The wearing of the white dress when the women would visit the Massacre River, reminds me of my family when we visit my grandfathers at their burial site. We would each wear something in memory of my grandfathers. Whether it is something he gave us, or a hat that we use to wear while watching our favorite basketball team play, we each had our own little tribute to them. The white dresses where their tribute to their lost relativities who did not make it across that river. Danticat did a great job incorporating symbols into these stories. Showing how everyday things we pay no attention too, hold so much more meaning then just what they are meant for. As Americans we see the sea and ocean as beautiful and relaxing, soothing. It is a place for us to escape our lives for a week long vacation, to have fun and forget about what is going on back home. I have never stopped to think that this does not prove to be the same for immigrants. The escape they are seeking is very different then the escape of an American on vacation. To them it is more a matter of life or death.